Prompts, Context & Memory

Apply behavioral finance theory to identify systematic investor biases and their impact on asset prices. Use this skill when the user needs to analyze irrational market behavior, explain pricing anomalies through cognitive biases, diagnose investor decision errors, or when they ask 'why do investors hold losers too long', 'how does loss aversion affect pricing', or 'what biases drive this market pattern'.

Map and analyze the customer journey across Awareness, Consideration, Decision, Usage, and Advocacy stages. Use this skill when the user needs to understand the customer experience end-to-end, identify drop-off points, optimize touchpoints, or improve conversion — even if they say 'where are we losing customers', 'what's our funnel look like', or 'map the user experience'.

Apply Institutional Theory (DiMaggio and Powell, 1983) to analyze how coercive, mimetic, and normative isomorphic pressures shape organizational structures and practices. Use this skill when the user needs to explain why organizations in the same field look alike, evaluate whether a practice was adopted for legitimacy vs efficiency, analyze regulatory or social pressures on strategy, or when they ask 'why do all firms in this industry do the same thing', 'is this best practice or just conformity', or 'how do regulations shape our structure'.

Build MCP (Model Context Protocol) servers including tool definition, schema design, authentication, error handling, and Claude Code integration. Use this skill when the user needs to create an MCP server, expose APIs or databases to AI agents, design tool schemas, or integrate with Claude Code — even if they say 'build an MCP server', 'connect Claude to our database', 'expose our API to AI', or 'create a tool for Claude Code'.

Apply systems thinking — causal loop diagrams, stock-and-flow models, system archetypes, and leverage-point analysis — to organizational, economic, or social problems where feedback loops, delays, or emergent behavior drive recurring failure across multiple interacting actors. Use this skill when the user describes a multi-actor situation that resists linear fixes: policy interventions that backfire, org-level fixes that break other teams, market symptoms that return after being solved, or time-lagged second-order consequences, even if they say 'why does fixing X make Y worse' or 'identify the leverage points in this system'. Do NOT use for single-cause software bugs, flaky tests, or regressions — those are debugging problems, not systems-thinking problems, even when phrased as 'this keeps coming back'.

E-commerce-specific PDPA (個資法) compliance — member consent at signup, cookie consent, order / payment data retention, DSAR (data subject access request) handling, and cross-border data transfer for TW merchants. Use when building a TW e-commerce signup / CRM flow, responding to member data requests, or auditing cookies. For generic PDPA / GDPR basics see law-gdpr-pdpa. STATUS: SKELETON — body pending.

Integrate and operate Shopline in Taiwan e-commerce context via mcp-shopline. Use when the user needs to sync orders, manage products, run promotions, or reconcile inventory on Shopline stores; when comparing Shopline vs 91APP/Shopify for Taiwan DTC; or when debugging async write propagation. Do NOT use for API schema lookup (go to mcp-shopline docs) or non-Taiwan Shopline deployments.

Analyze Taiwan's retail industry including convenience stores, department stores, supermarkets, hypermarkets, and e-commerce with omnichannel trends. Use this skill when the user needs to understand Taiwan's unique retail ecosystem, plan a retail strategy for Taiwan, or evaluate retail channels — even if they say 'how does retail work in Taiwan', 'convenience store strategy', 'Taiwan omnichannel', or 'where should we sell in Taiwan'.

Navigate Taiwan's tax system including corporate income tax (營所稅), business tax (營業稅), personal income tax, withholding obligations, and startup tax incentives. Use this skill when the user needs to understand Taiwan tax obligations, calculate tax liability, file taxes, or plan for tax efficiency — even if they say 'how much tax do we owe', 'what's the corporate tax rate in Taiwan', 'tax filing deadlines', or 'are there startup tax breaks'.

Issue and manage Taiwan e-invoices via ezPay (加值服務中心) through mcp-ezpay-einvoice. Use when issuing B2B/B2C invoices, handling carrier codes (手機條碼, 自然人憑證), voiding within the same bimonthly window, or issuing allowances (折讓) across periods. Do NOT use for direct 財政部 API integration (see tw-einvoice-guide) or for UniversalEC-backed flows (see tw-ecom-invoice-universalec).

Apply the Balanced Scorecard (BSC) framework to translate strategy into measurable objectives across Financial, Customer, Internal Process, and Learning & Growth perspectives. Use this skill when the user needs to set strategic KPIs, create a strategy map, align organizational goals, or connect daily operations to strategic vision — even if they say 'how do we measure strategy execution' or 'our KPIs feel disconnected'.

Design hybrid recommendation systems combining multiple strategies for improved accuracy. Use this skill when the user needs to overcome single-method limitations, combine collaborative and content-based filtering, or build a production recommendation pipeline — even if they say 'combine recommendation approaches', 'best recommendation architecture', or 'cold start plus personalization'.

Apply basic game theory concepts including Nash equilibrium, dominant strategies, and the Prisoner's Dilemma to analyze strategic interactions. Use this skill when the user needs to model competitive decisions, predict rival behavior, design incentive mechanisms, or evaluate cooperation vs competition scenarios — even if they say 'what will our competitor do', 'should we cooperate or compete', or 'how do we set up the right incentives'.

Apply Moore's business ecosystem framework to analyze how firms co-evolve through four stages (birth, expansion, authority, renewal) and occupy different ecosystem roles. Use this skill when the user needs to map ecosystem dynamics in a platform or industry, evaluate keystone vs dominator strategies, assess ecosystem health, or when they ask 'what stage is this ecosystem in', 'how should we position in this ecosystem', or 'why is this ecosystem declining despite having a dominant player'.

Implement Taiwan's e-invoice (電子發票) system including platform integration, B2B vs B2C formats, carrier consolidation, and tax filing reconciliation. Use this skill when the user needs to set up e-invoicing for a Taiwan business, integrate with the MOF platform, understand carrier codes, or troubleshoot invoice issues — even if they say 'set up e-invoice', 'how does 電子發票 work', 'integrate with 財政部', or 'carrier barcode scanning'.

Apply Social Identity Theory to analyze how group categorization, identification, and intergroup comparison drive behavior, bias, and conflict. Use this skill when the user needs to explain in-group favoritism or out-group hostility, diagnose organizational silo dynamics, design inclusive team structures, or when they ask 'why do groups polarize', 'how does team identity affect collaboration', or 'what drives us-vs-them thinking'.

Apply Lean and Six Sigma principles to eliminate waste and reduce process variation. Use this skill when the user needs to improve operational efficiency, identify the seven wastes (TIMWOOD), run DMAIC improvement projects, or streamline workflows — even if they say 'our process is too slow', 'where are we wasting resources', or 'how do we reduce defects'.

Design and analyze A/B tests with proper statistical methodology including sample size calculation, randomization, frequentist and Bayesian approaches, and sequential testing. Use this skill when the user needs to set up an experiment, calculate required sample size, interpret test results, or decide between testing methodologies — even if they say 'should we A/B test this', 'how many users do we need', 'is the test result conclusive', or 'can we stop the test early'.

Apply Transaction Cost Economics (Williamson, 1975, 1985) to analyze governance structure choices — market, hybrid, or hierarchy — based on transaction characteristics. Use this skill when the user needs to decide make-or-buy, evaluate outsourcing vs vertical integration, design governance mechanisms for inter-firm relationships, or when they ask 'should we build this in-house or outsource', 'why do firms vertically integrate', or 'how should we structure this partnership'.

Integrate NewebPay (藍新金流) for Taiwan e-commerce via mcp-newebpay. Use when accepting credit card / ATM / CVS / LINE Pay / periodical payments on NewebPay, handling 3DS 2.0 flows, computing TradeSha signatures, or reconciling callback webhooks. Do NOT use for comparing gateways (see tw-payment-integration) or for non-NewebPay providers (TapPay, ECPay have their own skills).

Conduct Van Westendorp Price Sensitivity Meter analysis to identify acceptable price ranges. Use this skill when the user needs to determine price boundaries for a new product, find the optimal and indifference price points, or survey-based pricing research — even if they say 'what should we charge', 'price sensitivity survey', or 'acceptable price range'.

Apply brand equity frameworks (Aaker, 1991; Keller, 1993) to assess and build customer-based brand value. Use this skill when the user needs to audit brand strength, diagnose brand equity components, design brand-building strategies, or when they ask 'how strong is our brand', 'what drives brand value', or 'how do we build brand equity'.

Run CRM and member retention via LINE Official Account — broadcast cost model, rich menu, auto-response, tagging, 1-to-1 chat, and LINE Pay integration. Use when designing LINE OA strategy for a TW brand, segmenting members for broadcasts, or measuring LINE OA ROI. Do NOT use for generic CRM (use ecom-rfm-analysis or biz-cac-ltv). STATUS: SKELETON — body pending.

Optimize digital advertising campaigns across Google Ads, Meta Ads, and LINE LAP including bidding strategies, audience targeting, creative testing, and ROAS optimization. Use this skill when the user needs to improve ad performance, reduce CPA, select bidding strategies, or allocate budget across platforms — even if they say 'our ads aren't working', 'reduce our cost per acquisition', 'Google vs Facebook ads', or 'improve our ROAS'.

Apply Rogers' Diffusion of Innovations theory to analyze how new products, ideas, or technologies spread through populations. Use this skill when the user needs to plan adoption strategy, segment adopters, cross the chasm from early adopters to mainstream, or predict adoption curves — even if they say 'how do we get more people to use this', 'why isn't our product taking off', or 'how do we reach the mainstream'.

Apply Porter's Diamond Model to analyze national competitive advantage for a specific industry. Use this skill when the user needs to evaluate why certain nations dominate particular industries, assess a country's attractiveness for industry investment, or diagnose gaps in national competitiveness using the four determinants plus government and chance.

M&A integration playbook covering eight modules: strategic rationale, target screening, due diligence (financial/legal/commercial), valuation with valuation bridge, synergy analysis, deal structuring (stock vs. asset, cash vs. equity, earn-out), SPA key clauses, and post-merger integration (PMI). Use for deal evaluation, valuation disputes, structure design, earn-out design, synergy breakdown, integration risk, or hostile takeover defense. Triggers: 『併購』『收購』『M&A』『盡職調查』『DD』『估值橋』『綜效』『earn-out』『換股比例』『PMI』『買殼』『借殼上市』『敵意併購』『交易結構』. For Taiwan EMBA 財管組 case studies and term reports (台大／政大／陽交). Complements Asgard biz-dcf and fin-modeling (valuation tools) plus biz-corporate-governance (governance layer) by providing the transaction-layer framework.

Apply dual-process theory to diagnose whether judgments arise from fast intuitive (System 1) or slow analytical (System 2) processing and identify resulting cognitive biases. Use this skill when the user needs to explain why quick decisions go wrong, design choice architectures that account for cognitive defaults, audit decision processes for heuristic errors, or when they ask 'why do people misjudge probability', 'how to reduce snap-judgment errors', or 'when does intuition fail'.

Write effective press releases using inverted pyramid structure, headline best practices, and media distribution strategy. Use this skill when the user needs to announce news, write a press release, pitch to media, or craft a newsworthy story — even if they say 'announce our product launch', 'write a press release', 'get media coverage', or 'how do we pitch this to reporters'.

Design production plans using MPS (Master Production Schedule), MRP (Material Requirements Planning), and capacity planning. Use this skill when the user needs to schedule production, plan material procurement, balance capacity with demand, or optimize production sequencing — even if they say 'we can't keep up with orders', 'when should we order materials', 'production scheduling', or 'how do we plan for next quarter's demand'.

Analyze e-commerce performance using GA4 metrics, conversion funnel analysis, and key e-commerce KPIs. Use this skill when the user needs to evaluate online store performance, diagnose conversion drop-offs, set up e-commerce tracking, or create performance dashboards — even if they say 'why are sales down', 'optimize our online store', 'set up GA4 for e-commerce', or 'what metrics should we track'.

Apply Blue Ocean Strategy to create uncontested market space through value innovation. Use this skill when the user needs to differentiate beyond price competition, find new market opportunities, or redesign a product's value proposition using the Strategy Canvas and Four Actions Framework (Eliminate-Reduce-Raise-Create). Also use when the user says 'how do we stop competing on price', 'create a new category', or 'escape the red ocean'.

Calculate Value at Risk to estimate maximum portfolio loss at a given confidence level. Use this skill when the user needs to quantify downside risk, set risk limits, or report regulatory risk measures — even if they say 'worst case loss', 'portfolio risk', or 'how much could we lose'.

Apply pragmatist philosophy (Peirce, James, Dewey) to frame knowledge as instrumental for action, evaluate ideas by their practical consequences, and conduct inquiry as problem-solving. Use this skill when the user needs to bridge theory and practice, evaluate competing theories by their usefulness, employ abductive reasoning to generate hypotheses, or when they ask 'which theory is more useful here', 'how do I move from abstract ideas to actionable knowledge', or 'what practical difference does this distinction make'.

Apply the Born Global framework to analyze firms that internationalize rapidly from inception under resource constraints. Use this skill when the user needs to evaluate whether a startup or SME can pursue early internationalization, identify the capabilities enabling born globals, or design a resource-constrained international market entry strategy.

Apply meta-analysis to synthesize effect sizes across multiple studies, assess heterogeneity, and evaluate publication bias. Use this skill when the user needs to combine findings from prior research, compare fixed-effect vs random-effects models, compute pooled effect sizes, or when they ask 'what does the overall evidence say', 'how do I combine results across studies', or 'is there publication bias'.

Calculate price elasticity of demand to quantify how price changes affect sales volume. Use this skill when the user needs to estimate demand sensitivity, set optimal prices, or evaluate the revenue impact of price changes — even if they say 'how sensitive are customers to price', 'will a price increase hurt sales', or 'elasticity calculation'.

Apply cultivation theory (Gerbner) to analyze how long-term media exposure shapes worldviews. Use this skill when the user needs to study cumulative media effects on audience beliefs, evaluate mainstreaming and resonance phenomena, or assess how media consumption patterns correlate with perceptions of social reality — even if they say 'does watching news make people more fearful', 'how does media shape worldview', or 'mean world syndrome'.

Manage PR crises using classification, golden hour response, crisis statement templates (3C framework), and reputation recovery planning. Use this skill when the user faces negative media coverage, a viral complaint, product safety issues, executive misconduct, or any situation threatening brand reputation — even if they say 'we're getting destroyed on social media', 'draft a response to this article', 'how do we handle this PR disaster', or 'prepare for potential backlash'.

Apply Socratic questioning — systematic inquiry via clarification, assumption-probing, evidence-testing, perspective-shifting, implication-tracing, and meta-questions — to coach learning or surface hidden assumptions in a person's reasoning. Use this skill when the user is explicitly facilitating learning, coaching a person through their own thinking, or needs a structured questioning sequence to probe a held belief, even if they say 'play devil's advocate on this claim' or 'how should I coach my team through this problem via questions'. Do NOT use for open-ended brainstorming, information gathering, or requirements-discovery question lists where no belief is being probed.

Create structured meeting minutes with decisions, action items, and follow-up tracking. Use this skill when the user needs to document meetings effectively, track action items, improve meeting productivity, or set up a meeting note system — even if they say 'take notes for this meeting', 'what was decided', 'who's responsible for what', or 'our meetings have no follow-through'.

Build credit scoring models to predict default probability from borrower characteristics. Use this skill when the user needs to assess creditworthiness, build a credit scorecard, or evaluate lending risk — even if they say 'predict default risk', 'credit scoring', or 'loan approval model'.

Apply Cialdini's six principles of persuasion — Reciprocity, Commitment/Consistency, Social Proof, Liking, Authority, and Scarcity — to analyze or design influence strategies. Use this skill when the user needs to make messaging more persuasive, analyze why a campaign works or doesn't, design sales or marketing copy, or understand social influence tactics — even if they say 'how do we convince people', 'why is this ad effective', or 'make this more persuasive'.

Apply mechanism design (reverse game theory) to engineer incentive-compatible rules for allocation problems. Use this skill when the user needs to design auctions, voting systems, or matching markets, or when evaluating whether a proposed mechanism satisfies incentive compatibility and individual rationality constraints.

Apply Service-Dominant Logic (Vargo and Lusch, 2004) and value co-creation principles to reframe exchange and value creation. Use this skill when the user needs to redesign value propositions around service exchange, analyze co-creation dynamics between firms and customers, shift from goods-dominant to service-dominant thinking, or when they ask 'how is value created with customers', 'what is our service logic', or 'how do we enable co-creation'.

Apply discourse analysis to examine how language constructs meaning, power relationships, and social reality in texts and communications. Use this skill when the user needs to analyze how a text frames an issue, uncover hidden assumptions in language, examine power dynamics in communication, or deconstruct media/corporate/political messaging — even if they say 'what's really being said here', 'how is this framing the issue', or 'analyze the language in this document'.

Apply STP (Segmentation, Targeting, Positioning) framework for market strategy. Use this skill when the user needs to define target customer segments, select which segments to pursue, or craft a positioning statement — even if they say 'who is our customer', 'which market should we focus on', or 'how should we position ourselves'.

Calculate and analyze Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) to evaluate unit economics and marketing efficiency. Use this skill when the user needs to assess whether their customer acquisition is profitable, optimize marketing spend allocation, or evaluate business model viability — even if they say 'are we spending too much on ads', 'what's each customer worth', or 'is our growth sustainable'.