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Operate a Shopee Taiwan store — listings, promotions, flash sales, SIP (Shopee Supported Program) cross-border, ads (蝦皮廣告), and reputation/review management. Use when setting up or running Shopee TW operations, participating in platform campaigns (雙11, 618), or managing seller-center workflows. Do NOT use for Shopee API integration specifics (no official Asgard MCP yet) or DTC platforms. STATUS: SKELETON — body pending.

Operate on momo購物網 — listing approval workflow, price-matching rules, momo's next-day delivery SLA, campaign participation, and fast-fashion SKU rotation. Use when setting up or running momo operations, negotiating MOQ / margin with 採購, or participating in momo campaigns. Do NOT use for Shopee (different platform, different rules) or DTC. STATUS: SKELETON — body pending.

Ship via Taiwan home delivery carriers — 黑貓宅急便, 宅配通, 新竹物流, 郵局. Use when setting up home delivery, choosing carriers by region / parcel size, integrating label printing, or handling redelivery. Do NOT use for CVS pickup (tw-ecom-logistics-cvs). STATUS: SKELETON — body pending.

Ship via Taiwan convenience store pickup (7-11 賣貨便 / 全家 / 萊爾富 / OK) — store selection API, shipping-label format, pickup SLA, COD reconciliation, return shipping. Use when setting up CVS 超取 on a TW store, choosing which chains to support, or debugging label printing. Do NOT use for home delivery or cross-border. STATUS: SKELETON — body pending.

Select carriers and manage cross-border shipping operations for Taiwan — carrier choices (DHL / FedEx / UPS / 郵局 國際), customs clearance operations (報關), DDP vs DDU trade-offs, label generation, and returns handling. Use when choosing a carrier, estimating shipping cost or transit time, or managing the physical movement of cross-border goods. Do NOT use for duty/tax calculation, HS-code classification, or 境外電商 tax registration (see tw-ecom-compliance-cross-border). Do NOT use for domestic TW shipping. STATUS: SKELETON — body pending.

Ship refrigerated / frozen products in Taiwan — 宅配通 宅配通冷藏 / 黑貓宅急便 低溫, cold-chain CVS pickup limitations, packaging (保冷劑 / 乾冰), and shelf-life SLA. Use for 生鮮 / 冷凍 / 冰品 / 藥品 delivery. Do NOT use for ambient-temperature shipping. STATUS: SKELETON — body pending.

Void Taiwan e-invoices within the same bimonthly window, or issue allowances (折讓) for cross-period corrections. Use when handling returns / refunds that affect invoice state. Do NOT use for initial issuance — see the 加值中心-specific skills. STATUS: SKELETON — body pending.

Issue Taiwan e-invoices via UniversalEC (汎宇電商) using mcp-universalec-e-invoice (27 tools). Use when a merchant uses UniversalEC as their 加值服務中心 instead of ezPay, or when migrating between centers. Do NOT use for ezPay flows (tw-ecom-invoice-ezpay) or MOF direct integration (tw-einvoice-guide). STATUS: SKELETON — body pending.

Issue and manage Taiwan e-invoices via ezPay (加值服務中心) through mcp-ezpay-einvoice. Use when issuing B2B/B2C invoices, handling carrier codes (手機條碼, 自然人憑證), voiding within the same bimonthly window, or issuing allowances (折讓) across periods. Do NOT use for direct 財政部 API integration (see tw-einvoice-guide) or for UniversalEC-backed flows (see tw-ecom-invoice-universalec).

Handle Taiwan e-invoice carriers (載具) — 手機條碼, 自然人憑證, 會員載具, plus 捐贈碼 donation flow. Covers carrier validation, scan-to-store UX, member-carrier consolidation, and prize-draw winner notification. Use when designing carrier scanning UX, debugging invalid-carrier rejections, or implementing donation-code flow. STATUS: SKELETON — body pending.

Integrate and operate Shopline in Taiwan e-commerce context via mcp-shopline. Use when the user needs to sync orders, manage products, run promotions, or reconcile inventory on Shopline stores; when comparing Shopline vs 91APP/Shopify for Taiwan DTC; or when debugging async write propagation. Do NOT use for API schema lookup (go to mcp-shopline docs) or non-Taiwan Shopline deployments.

Run Shopify stores for Taiwan market — localization (NT$ pricing, Traditional Chinese, TW address format), payment apps (ECPay / NewebPay / TapPay Shopify apps), shipping apps (CVS / 黑貓), and e-invoice integration. Use when setting up Shopify for TW, choosing TW payment/shipping apps, or adapting a global Shopify theme for TW. Do NOT use for general (non-TW) Shopify dev. STATUS: SKELETON — body pending.

Integrate and operate 91APP in Taiwan e-commerce context via mcp-91app. Use when syncing orders/products/members on 91APP, running OMO (online-merge-offline) flows, integrating 91APP's app-first storefronts, or comparing 91APP vs Shopline/Shopify for mid-market DTC. Do NOT use for Shopline-specific integration (see tw-ecom-dtc-shopline). STATUS: SKELETON — body pending.

Comply with Taiwan product-specific regulations — 食品 (食安法), 藥品 (藥事法), 化妝品 (化妝品衛生安全管理法), 保健食品, 酒類 (菸酒管理法), 醫療器材. Covers import permit, product registration, labeling, advertising restrictions, and e-commerce listing compliance. Use when selling any of these categories online. Do NOT use for general consumer protection (tw-ecom-compliance-consumer). STATUS: SKELETON — body pending.

E-commerce-specific PDPA (個資法) compliance — member consent at signup, cookie consent, order / payment data retention, DSAR (data subject access request) handling, and cross-border data transfer for TW merchants. Use when building a TW e-commerce signup / CRM flow, responding to member data requests, or auditing cookies. For generic PDPA / GDPR basics see law-gdpr-pdpa. STATUS: SKELETON — body pending.

Tax and regulatory compliance for cross-border e-commerce involving Taiwan — import duty rates, VAT (5%), HS-code classification, 報單 filing, 境外電商 sales-tax registration, and de minimis thresholds. Use when calculating duty/tax obligations, registering as a 境外電商, classifying goods by HS code, or advising on de minimis exemption eligibility. Do NOT use for carrier selection or physical shipping operations (see tw-ecom-logistics-cross-border). Do NOT use for domestic 營業稅 only. STATUS: SKELETON — body pending.

Comply with Taiwan consumer protection law (消保法) — 7-day 鑑賞期 scope and exceptions (生鮮 / 客製化 / 數位商品 / 藥品), return / refund timing, disclosure requirements, and unfair-term invalidation. Use when drafting T&C, handling return disputes, or assessing if a SKU is exempt from 鑑賞期. Do NOT use for PDPA (use tw-ecom-compliance-pdpa). STATUS: SKELETON — body pending.

Choose the right e-commerce platform mix for a Taiwan business — DTC platforms (Shopline, 91APP, Shopify), marketplaces (Shopee, momo, PChome), or hybrid. Use when comparing platform fees, traffic potential, brand control trade-offs, or designing a go-to-market channel strategy for Taiwan. Do NOT use for specific platform integration details (see platform-specific skills). STATUS: SKELETON — body pending.

Implement GA4 for Taiwan e-commerce — Enhanced Ecommerce events (viewitem, addtocart, begincheckout, purchase), TW-specific parameter conventions (含稅 revenue, NT$ currency, 統編 as user property), Looker Studio reporting, and Big Query export. Use when instrumenting a TW store with GA4 or auditing existing GA4 setup. Do NOT use for generic analytics (use ecom-analytics). STATUS: SKELETON — body pending.

Taiwan e-commerce benchmark ranges for CVR, ROAS, LTV, AOV, repeat rate, cart-abandon — segmented by vertical (3C, 美妝, 服飾, 母嬰, 生鮮) and channel (DTC, Shopee, momo). Use when a TW merchant asks 'is my CVR / ROAS good?' or when sizing a business case. Source discipline: cite industry report or vendor data; mark undocumented ranges as estimates. STATUS: SKELETON — body pending.

Build MCP (Model Context Protocol) servers including tool definition, schema design, authentication, error handling, and Claude Code integration. Use this skill when the user needs to create an MCP server, expose APIs or databases to AI agents, design tool schemas, or integrate with Claude Code — even if they say 'build an MCP server', 'connect Claude to our database', 'expose our API to AI', or 'create a tool for Claude Code'.

Design data pipelines covering ETL vs ELT architectures, data source integration, scheduling, quality checks, and warehouse design. Use this skill when the user needs to move data between systems, build a data warehouse, automate data processing, or improve data reliability — even if they say 'move data from X to Y', 'build an ETL pipeline', 'our data is a mess', or 'set up a data warehouse'.

Guide REST API integration including HTTP methods, authentication, error handling, and rate limiting. Use this skill when the user needs to connect to a third-party API, design an API client, troubleshoot API errors, or understand API concepts — even if they say 'connect to this API', 'why is the API returning errors', 'how do I authenticate', or 'build an API integration'.

Conduct statistical hypothesis testing including null/alternative hypothesis formulation, p-values, Type I/II errors, and test statistic selection. Use this skill when the user needs to determine whether a result is statistically significant, choose the right statistical test, interpret p-values correctly, or evaluate research findings — even if they say 'is this result significant', 'which statistical test should I use', or 'what does this p-value mean'.

Conduct Exploratory Data Analysis (EDA) using descriptive statistics, visualizations, and data quality checks. Use this skill when the user has a dataset and needs to understand its structure, find patterns, detect anomalies, or prepare data for further analysis — even if they say 'what does this data look like', 'find interesting patterns', 'clean this data', or 'summarize this dataset'.

Apply causal inference methods — counterfactual framework, instrumental variables, propensity score matching, and difference-in-differences — to estimate causal effects from observational data. Use this skill when the user needs to determine if X caused Y from non-experimental data, evaluate program/policy impact without a randomized trial, or control for confounders — even if they say 'did this change cause the improvement', 'how do we measure the impact without an experiment', or 'is this correlation or causation'.

Design and analyze A/B tests with proper statistical methodology including sample size calculation, randomization, frequentist and Bayesian approaches, and sequential testing. Use this skill when the user needs to set up an experiment, calculate required sample size, interpret test results, or decide between testing methodologies — even if they say 'should we A/B test this', 'how many users do we need', 'is the test result conclusive', or 'can we stop the test early'.

Design and conduct user research using interviews, focus groups, surveys, and field observation. Use this skill when the user needs to understand customer needs, validate product assumptions, gather qualitative insights, or design a research study — even if they say 'we need to talk to users', 'how do we validate this idea', or 'what do our customers actually think'.

Conduct stakeholder analysis using identification, Power-Interest matrix classification, and influence strategy development. Use this skill when the user needs to map stakeholders for a project, manage conflicting interests, prioritize communication, or build a stakeholder engagement plan — even if they say 'who needs to approve this', 'how do I get buy-in', or 'who might block this project'.

Apply social network analysis concepts including nodes, ties, centrality, structural holes, and strong/weak ties to map and analyze relationship structures. Use this skill when the user needs to understand influence patterns in an organization, identify key connectors, analyze information flow, or map stakeholder relationships — even if they say 'who are the influencers', 'how does information spread here', or 'map the relationships in our team'.

Conduct structured policy analysis including problem definition, alternative evaluation, and evidence-based recommendation. Use this skill when the user needs to evaluate policy options, compare interventions, assess regulatory impact, or make public sector recommendations — even if they say 'which policy should we adopt', 'what's the best approach to this public problem', or 'evaluate these policy alternatives'.

Apply Rogers' Diffusion of Innovations theory to analyze how new products, ideas, or technologies spread through populations. Use this skill when the user needs to plan adoption strategy, segment adopters, cross the chasm from early adopters to mainstream, or predict adoption curves — even if they say 'how do we get more people to use this', 'why isn't our product taking off', or 'how do we reach the mainstream'.

Identify and analyze cognitive biases including confirmation bias, anchoring, availability heuristic, and sunk cost fallacy in decision-making contexts. Use this skill when the user needs to audit a decision for bias, understand why a team keeps making the same mistakes, design debiasing interventions, or evaluate whether a conclusion is based on evidence or cognitive shortcuts — even if they say 'are we fooling ourselves', 'why do we keep getting this wrong', or 'is this analysis biased'.

Apply Cialdini's six principles of persuasion — Reciprocity, Commitment/Consistency, Social Proof, Liking, Authority, and Scarcity — to analyze or design influence strategies. Use this skill when the user needs to make messaging more persuasive, analyze why a campaign works or doesn't, design sales or marketing copy, or understand social influence tactics — even if they say 'how do we convince people', 'why is this ad effective', or 'make this more persuasive'.

Write platform-optimized social media copy for Instagram, Facebook, LinkedIn, and X/Twitter with hooks, CTAs, and hashtag strategies. Use this skill when the user needs to create social media posts, adapt content across platforms, improve engagement rates, or develop a social content strategy — even if they say 'write a post for IG', 'our social engagement is low', 'adapt this for LinkedIn', or 'how do we write better captions'.

Write effective press releases using inverted pyramid structure, headline best practices, and media distribution strategy. Use this skill when the user needs to announce news, write a press release, pitch to media, or craft a newsworthy story — even if they say 'announce our product launch', 'write a press release', 'get media coverage', or 'how do we pitch this to reporters'.

Set up and conduct media monitoring to track brand mentions, sentiment, and share of voice across news, social, and online channels. Use this skill when the user needs to track what's being said about their brand, monitor competitors' media presence, detect emerging PR issues early, or measure campaign reach — even if they say 'what are people saying about us', 'monitor our brand mentions', 'track competitor PR', or 'set up media alerts'.

Manage PR crises using classification, golden hour response, crisis statement templates (3C framework), and reputation recovery planning. Use this skill when the user faces negative media coverage, a viral complaint, product safety issues, executive misconduct, or any situation threatening brand reputation — even if they say 'we're getting destroyed on social media', 'draft a response to this article', 'how do we handle this PR disaster', or 'prepare for potential backlash'.

Manage crisis communication across prevention, response, and recovery phases using SCCT theory and crisis statement frameworks. Use this skill when the user faces a PR crisis, needs to draft a crisis response, plan crisis preparedness, or manage negative public attention — even if they say 'we're getting bad press', 'how do we respond to this scandal', 'draft a public statement', or 'prepare for potential backlash'.

Strategic talent-management toolkit integrating 9-box grid (performance × potential), succession planning, competency models, and talent review into one operational flow. Use for key-position-risk diagnosis, succession pipeline design, family-business second-generation grooming, annual talent review, competency/promotion systems, or post-M&A talent retention. Triggers: 『誰來接班』『關鍵職缺斷鏈』『高潛人才』『績效考核跟晉升脫節』『家族二代怎麼養』『留才方案』『9-box』『繼任規劃』『職能模型』『人才盤點』. For Taiwan EMBA strategic-HR/OB/family-business courses (政大／成大). Algorithmic HR tools: use Asgard algo-hr-compensation, algo-hr-matching, algo-hr-turnover.

Structure and write investor pitch decks covering problem, solution, market, business model, traction, team, and financials. Use this skill when the user needs to create a fundraising presentation, prepare for investor meetings, or structure a startup pitch — even if they say 'build a pitch deck', 'present to investors', 'prepare for fundraising', or 'how should I structure my pitch'.

Integrated organizational-behavior diagnostic toolkit across three layers: individual motivation (Maslow/Herzberg/McGregor/McClelland/SDT), team dynamics (Tuckman), and organizational culture (Schein three levels, Hofstede). Use for diagnosing a new team, case-study OB problems, culture change, motivation failure, team stagnation, or cross-cultural management. Triggers: 『團隊士氣低』『怎麼激勵』『文化怎麼改』『新團隊怎麼帶』『加薪沒效果』『公司的文化』『跨國團隊管不動』『Maslow』『Herzberg』『Tuckman』『Schein』『Hofstede』. For Taiwan EMBA OB/HR/cross-cultural courses (陽交／清大／師大). Single-theory deep dives: use Asgard grad-sdt, grad-social-identity, grad-sensemaking.

Design and implement OKR (Objectives and Key Results) for goal-setting and strategic alignment across organizational levels. Use this skill when the user needs to set team or company goals, align departments to strategy, track quarterly progress, or transition from KPI to OKR systems — even if they say 'set our quarterly goals', 'how does OKR work', 'align team goals with company vision', or 'our goals feel disconnected'.

Apply principled negotiation using BATNA, ZOPA, and the Harvard method to prepare for and conduct negotiations. Use this skill when the user needs to prepare for a negotiation, evaluate their bargaining position, design win-win solutions, or handle difficult negotiation situations — even if they say 'how do I negotiate this deal', 'what's my leverage', 'they won't budge on price', or 'help me prepare for this meeting'.

Create structured meeting minutes with decisions, action items, and follow-up tracking. Use this skill when the user needs to document meetings effectively, track action items, improve meeting productivity, or set up a meeting note system — even if they say 'take notes for this meeting', 'what was decided', 'who's responsible for what', or 'our meetings have no follow-through'.

Leadership-style decision framework combining transformational, transactional, servant, situational, and authentic leadership into a situation-based decision tree. Use for diagnosing leadership challenges, succession planning, change management, crisis response, taking over a new team, or generational-gap issues. Triggers: 『該用什麼領導風格』『怎麼帶這個團隊』『接班交棒』『危機領導』『年輕員工不吃這一套』『威權還是授權』『轉型領導』『僕人領導』『情境領導』『真誠領導』. For Taiwan EMBA leadership courses (台大／政大／師大), executive self-diagnosis, and succession-leadership style. 9-box/人才盤點/繼任規劃工具: use ops-talent-strategy.

Digital-transformation execution playbook: maturity assessment, transformation roadmap, Operating Model redesign, PMO and transformation governance, data/AI platform deployment, process digitization, organizational agility, digital talent, and change management. Use for DX roadmap design, transformation governance (CDO/PMO/Steering Committee), data/AI/cloud platform planning, ERP or core-system upgrade, traditional-industry digitization, or DX organizational resistance. Triggers: 『DX 從哪開始』『數位長』『資料平台』『AI 落地』『傳產數位化』『ERP 要不要換』『轉型辦公室』『員工不配合數位化』『Operating Model』『敏捷轉型』『PMO』. For Taiwan EMBA info-management/DX/strategy/operations/change courses. Focuses on execution; theory layer: use Asgard grad-digital-transformation, grad-sociotechnical, grad-tam-utaut.

Review business contracts for risk identification including liability clauses, IP ownership, termination terms, and payment conditions. Use this skill when the user needs a practical contract risk assessment for vendor agreements, partnership contracts, or service agreements — even if they say 'review this contract', 'what should I watch out for', 'is this agreement fair', or 'negotiate better terms'.