tw-ecom-channel-strategy
Choose the right e-commerce platform mix for a Taiwan business — DTC platforms (Shopline, 91APP, Shopify), marketplaces (Shopee, momo, PChome), or hybrid. Use when comparing platform fees, traffic potential, brand control trade-offs, or designing a go-to-market channel strategy for Taiwan. Do NOT use for specific platform integration details (see platform-specific skills). STATUS: SKELETON — body pending.
pinned to #4e7f4f8updated last month
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About this skill
Pulled from SKILL.md at publish time.
STATUS: SKELETON — body pending. Prefer tw-ecom-dtc-shopline for platform-specific depth in the meantime.
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Documentation
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Description quality
56 words · 408 chars — "Choose the right e-commerce platform mix for a Taiwan business — DTC platforms (…"
README is present and substantial
33,936 chars · 20 sections · 3 code blocks
Tags / topics declared
13 total — ai-agent, anthropic, claude, claude-agent-skills, claude-code, coding-agent (+7)
README has usage / example sections
no labeled section but 3 code blocks document usage
Homepage / docs URL declared
https://vault.asgard-ai.com/skills/
Description is substantive
Description is 56 words.
Documentation present and substantive
Documentation present (SKILL.md, 316 words).
Release history
1- releasecurrent4e7f4f8warnlast month
Contents
Taiwan E-Commerce Channel Strategy
STATUS: SKELETON — body pending. Prefer
tw-ecom-dtc-shoplinefor platform-specific depth in the meantime.
When to use this skill
- Choosing the initial e-commerce platform for a new Taiwan D2C brand
- Deciding whether to sell DTC-only, marketplace-only, or hybrid
- Estimating TCO across platform fees, payment fees, and operational overhead
- Comparing platform unit economics before channel expansion
- Reassessing platform mix when scaling past NT$10M annual revenue
Do NOT use when
- You already know the platform and need integration specifics → use the platform-specific skill
- The question is about global (non-Taiwan) platform choice → general e-commerce skills apply
Core concepts
TODO: decision dimensions (fees, traffic, brand control, ops complexity), DTC vs marketplace typology, platform-fee tiers.
Decision tree
TODO: flow chart keyed on annual revenue / brand strength / ops capacity.
Implementation guidance
TODO: how to shortlist, pilot, measure, decide.
Gotchas
TODO: 5-6 specific platform-selection traps for Taiwan businesses.
IRON LAW
TODO: one non-obvious constraint (candidate: "Platform fees look comparable on paper but traffic acquisition cost is where margins die — always model unit economics with realistic CAC per platform").
Output Format
TODO: Markdown template for platform selection recommendation.
Related
- See the platform-specific integration skills for depth
- See
ecom-rfm-analysisfor customer cohort comparison across channels
Last verified: 2026-04
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mh install skills/tw-ecom-channel-strategy