founder-skills
20+ proven marketing, copywriting, and product skills for founders, marketers, and business owners
pinned to #a45931cupdated 2 weeks ago
Ask your AI client: “install plugins/founder-skills”.
Requires the metahub MCP server installed in your client. Set up MCP.
mh install plugins/founder-skillsmetahub onboarded this repo on the author's behalf.
If you own github.com/ognjengt/founder-skills on GitHub, claim the listing to take over publishing. Your claim preserves the existing eval history and badges; only the curator label is replaced with verified-publisher on your next publish.
Stars
215
Last commit
2 weeks ago
Latest release
published
What's bundled
Items extracted from this plugin's manifest + directory tree.
Skills (15)
skills/brand-copywriterWrites marketing copy using proven copywriting frameworks. Use when user needs copy for ads (Facebook, Instagram, TikTok, YouTube), landing pages, sales pages, email sequences, LinkedIn posts, prod…skills/competitor-intelAnalyzes competitors using web research to provide verified business metrics, actionable leverage strategies, and predicted next moves. Use when user needs competitive intelligence, competitor anal…skills/cro-optimizationAnalyzes landing pages and provides detailed CRO (Conversion Rate Optimization) recommendations. Use when user provides a landing page URL or HTML/CSS code and needs optimization advice to maximize…skills/go-to-market-planAnalyzes the founder's business context to deliver 3 best go-to-market strategies tailored to their current stage, product, and market. Asks up to 10 diagnostic questions when needed to understand …skills/lead-magnet-generatorCreates viral lead magnet posts that drive comments and DMs. Produces 2 versions - a quick punchy format and a detailed format with bullet points. Use when user needs social media posts to give awa…skills/linkedin-writerCreates viral LinkedIn posts using proven formats, post templates, and voice matching. Use when user needs engaging, high-performing posts for LinkedIn.skills/marketing-ideasProduces the best marketing ideas for your business by analyzing your FOUNDER_CONTEXT and matching it against a curated database of 170+ proven marketing strategies. Use when user needs creative, a…skills/outreach-specialistCrafts high-converting outreach messages and email sequences for cold outreach, LinkedIn DMs, and follow-ups. Use when user needs personalized outreach messages that book calls and get replies.
Evaluation report
WarningsAutomated checks the publisher passed at publish time — structure, docs, safety, and whether the artifact behaves as claimed.a45931c· 2 weeks ago
Documentation
41Description quality
13 words · 98 chars — OK but more detail helps
README is present and substantial
4,630 chars · 6 sections · 8 code blocks
Tags / topics declaredwarn
No manifest tags and no GitHub repo topics
Add tags to the manifest (or GitHub topics on the repo) so the registry's search and category filters surface this artifact.
README has usage / example sections
found: Installation · Usage
Homepage / docs URL declared
no homepage declared (registry will use the repo URL) — info-only, not blocking
Release history
1- releasecurrenta45931cwarn2 weeks ago
Contents
Claude Code skills pack for founders, marketers, content creators and business owners.
This repository contains 20+ Claude skills that will help you turn Claude into a Fortune 500 growth team.
Stop prompting from scratch and use 20+ proven marketing, copywriting, and product skills companies pay millions for.
Learn more at: https://saasstrats.com/founder-skills
Installation
Via Terminal (npx)
npx skills add https://github.com/ognjengt/founder-skills
Install a specific skill:
npx skills add https://github.com/ognjengt/founder-skills --skill prd-generator
Manual Installation
Clone the repo and copy all skills to your project:
git clone https://github.com/ognjengt/founder-skills
cp -r founder-skills/skills/* .claude/skills/
Or copy a single skill:
cp -r founder-skills/skills/prd-generator .claude/skills/
To install globally (available across all projects):
cp -r founder-skills/skills/* ~/.claude/skills/
Available Skills
| Skill | Description |
|---|---|
sop-creator | Creates detailed Standard Operating Procedures for business processes |
cro-optimization | Analyzes landing pages against 13 CRO principles and provides detailed optimization recommendations with before/after examples |
viral-hook-creator | Creates viral hooks for content and marketing |
lead-magnet-generator | Creates viral lead magnet posts with CTAs that drive comments and DMs — produces quick and detailed formats for Twitter/X and LinkedIn |
strategic-planning | Analyzes your business to deliver 3 specific, high-impact next moves for growth (marketing/sales) — asks diagnostic questions when needed to uncover bottlenecks and opportunities |
go-to-market-plan | Delivers 3 best go-to-market strategies tailored to your product, stage, and market — asks diagnostic questions about product readiness, ICP, competitive positioning, and distribution channels |
x-writer | Creates 3 viral X (Twitter) posts in different proven formats with creator voice matching (Hormozi, Naval, Gazdecki, Dakota, Machina, Ognjen) — uses 51+ post templates and 8 format structures |
linkedin-writer | Creates 2 viral LinkedIn posts in different proven formats with voice matching — uses 8+ post templates and 7 format structures (Lessons Learned, Blueprint, Story, Strategy, Case Study, Hot Take, Quick Hack) |
outreach-specialist | Crafts high-converting outreach sequences (cold email, LinkedIn DM, X DM) using 8 proven templates with follow-up strategy, platform-specific rules, and personalized messaging that books calls |
competitor-intel | Analyzes competitors with verified metrics, leverage strategies, and predicted next moves |
brand-copywriter | Writes marketing copy using proven frameworks (AIDA, PAS, BAB, etc.) for ads, landing pages, emails, and more |
pricing-strategist | Builds comprehensive pricing strategies with tiered plans, price justifications, and revenue optimization through interactive Q&A |
prd-generator | Generates professional PRD documents optimized for AI coding tools — asks clarifying questions and outputs PDF to ./prd_outputs/ |
product-hunt-launch-plan | Creates comprehensive, personalized Product Hunt launch plans to rank #1 — includes hour-by-hour battle plan, templates, and 20+ alternative launch platforms |
marketing-ideas | Produces the 5 best marketing ideas for your business from a curated database of 160+ proven strategies — tailored to your industry, audience, and goals |
Usage
After installation, use skills in Claude Code by typing:
/sop-creator create an employee onboarding process
/linkedin-writer write a post about our new product launch
Customizing for Your Business
After installation, create the FOUNDER_CONTEXT.md in your project root, and copy the contents from this repository.
Then replace the fields with your own custom values so that the skills are tailored to you:
- Company name and industry
- Target audience and value proposition
- Brand voice and tone
- Business goals
- Products/services
Skills automatically check for this file and use it to personalize outputs. Each project can have its own context file for different businesses or clients.
Contributing
Want to add a new skill? See CLAUDE.md for development guidelines.
Skill Structure
skills/
└── your-skill/
├── SKILL.md # Main skill definition
└── references/ # Additional reference materials
License
MIT
Reviews
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mh install plugins/founder-skills