Prompt engineering, RAG, context management, and agent memory.
Everything upstream of the model call: prompt engineering patterns, retrieval and RAG pipelines, context window management, and persistent memory across sessions. These artifacts decide what your agent knows when it starts working, which usually matters more than which model you picked. Includes context compaction, knowledge-base wiring, and memory that survives a restart.
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Stop being a "nice" manager. Learn Kim Scott's framework for caring personally while challenging directly—the combination that builds trust and drives performance. Use when: Giving feedback (positive or constructive); Building trust with direct reports; Performance conversations that need to happen; Team culture building for high performance; New manager development learning to have hard conversations
Create winning RFP/RFI responses by analyzing requirements, structuring compliant proposals, and crafting compelling win themes
Conduct deep account and contact research to personalize outreach and identify compelling angles for engagement
Create distinctive brands that customers choose because they believe there's no substitute, using Marty Neumeier's Brand Gap and Zag frameworks Use when: Building a new brand from scratch (startup, product, service); Repositioning an existing brand that's become commoditized; Defining brand differentiation when competitors all look the same; Creating brand guidelines for consistent execution; Evaluating brand strength through structured testing
Design and run effective 1:1 meetings that build trust, develop people, and surface problems early. Covers cadence setup, agenda ownership, conversation frameworks, question banks, and handling difficult topics. Use when: a new manager learning to run 1:1s, resetting unproductive 1:1s that became status updates, onboarding a new direct report, preparing for a difficult performance conversation, building trust with a new team, or coaching through career development discussions.
Design and maintain customer health scoring systems with automated alerts and trending analysis
Use Osterwalder's Value Proposition Canvas to systematically achieve product-market fit by matching your products and services to customer jobs, pains, and gains Use when: Launching a new product or service and need to validate the value proposition; Struggling with product-market fit and need to diagnose why customers aren't buying; Repositioning an existing offering to better meet customer needs; Entering a new market segment with different customer requirements; **Developin...
Build high-converting landing pages with proven structure, persuasive sections, and best practices. From hero to footer—every element optimized. Use when: Writing landing pages from scratch; Improving existing underperforming pages; Creating templates for repeatable page types; Structuring lead gen, sales, or product pages; Reviewing pages for conversion optimization
Apply Russell Brunson's Expert Secrets framework to build a mass movement around expertise — create a charismatic leader persona, design a new-opportunity offer, craft belief-breaking stories, and structure a Perfect Webinar that converts. Use when: positioning as an expert to monetize knowledge, creating an online course or coaching program, designing a webinar sales presentation, building a tribe with an identity and cause, crafting an Epiphany Bridge origin story, or packaging expertise into a value ladder.
Identify at-risk customers using behavioral signals, engagement patterns, and health indicators before they cancel
Master April Dunford's 8-step sales narrative from "Sales Pitch" (2023). Transform your positioning into a compelling story that wins enterprise deals. Use when: Structuring B2B sales presentations and demos; Creating pitch decks for complex products; Training sales teams on narrative-driven selling; Converting positioning strategy into sales conversations; Winning against entrenched competitors
Audit and improve CRM data quality by identifying missing fields, inconsistent values, duplicate records, and stale data
Build high-quality backlinks systematically using Brian Dean's proven 3-step content marketing framework—find link-worthy content, make something 10x better, and reach out to the right people. Use when: Build backlinks to improve search rankings; Create content with pre-validated demand for links; Outrank competitors on specific topics; Develop link-building campaigns that actually work; Promote new content to relevant websites
Build a phased reputation recovery plan after a crisis — from damage assessment through stakeholder communication, trust-rebuilding actions, and sentiment tracking. Use when: rebuilding brand reputation post-crisis, designing a public apology and accountability strategy, creating stakeholder-specific recovery communications, tracking sentiment recovery metrics, planning a PR damage-control roadmap, or recovering from a data breach, product recall, or public backlash.
Créez des storyboards visuellement cohérents en utilisant la technique des 2x2 Grid Shots de PJ Ace, garantissant éclairage, personnages et décors uniformes entre les plans. Use when: Après avoir finalisé un script vidéo - Transformer le concept en visuels; Besoin de cohérence visuelle - Personnages et éclairage constants entre les plans; Préparer des assets pour animation - Frames prêtes pour Veo, Runway, Kling; Présenter un storyboard client - Visualisation avant production;...
Test if your solution actually solves the validated problem before building the full product. Master the art of showing concepts and prototypes to get honest feedback on solution fit. Use when: After problem interviews to test if your solution addresses validated problems; Before building MVP to validate core value proposition; Prototype testing to get feedback on concepts and mockups; Feature validation to test if new features solve real problems; Pivoting to test alterna...
Find broken links on websites. Use when: auditing website for broken links; checking internal link structure; finding 404 errors; validating external links; pre-launch QA
Transcribe audio and video files to text using OpenAI Whisper. Use when: converting podcasts to blog posts; creating video subtitles; extracting quotes from interviews; repurposing video content to text; building searchable audio archives
Make your messages unforgettable using the Heath brothers' SUCCESs framework Use when: Crafting a core message for a product, campaign, or company that needs to stick; Presenting complex ideas to audiences who may forget 90% of what you say; Writing headlines, taglines, or slogans that people remember and repeat; Training or educating when retention matters more than coverage; Pitching investors or stakeholders where one memorable idea beats ten forgettable ones
Become the Category King by creating new markets instead of competing in existing ones Use when: Launching a company or product that doesn't fit cleanly into existing categories; Stuck in commodity competition where you're compared feature-to-feature with competitors; Redefining your market position when "better" isn't working as a strategy; Planning a major market announcement or product launch; Escaping price pressure by creating net new demand instead of fighting for ex...
Master Robert Cialdini's 6 (+1) Principles of Persuasion from "Influence: The Psychology of Persuasion" (1984). Ethically apply the psychology of compliance to marketing. Use when: Designing landing pages that convert; Writing sales copy and email sequences; Creating pricing and offer structures; Building testimonial and social proof strategies; Developing referral and loyalty programs
Turn your marketing into an event that makes people beg to buy before you even release the product Use when: Launching a new product or course and want to maximize first-day sales; Building anticipation for an upcoming offer instead of "surprise" launching; Growing your email list while simultaneously warming them up to buy; Creating urgency without being sleazy with legitimate scarcity; Turning skeptics into buyers through sequenced value delivery
Master FBI hostage negotiation techniques adapted for business. Apply Chris Voss' proven methods to close deals, handle objections, and negotiate from a position of strength. Use when: High-stakes negotiations where outcomes matter significantly; Difficult conversations with clients, vendors, or partners; Price negotiations when you need to hold firm; Conflict resolution between team members or stakeholders; Sales objections that standard techniques don't resolve
Analyze and red-flag contracts systematically, identifying risks, unfavorable terms, and negotiation opportunities
Apply Kahneman and Thaler's behavioral economics principles to marketing—understand how customers actually make decisions and design experiences that work with human psychology, not against it. Use when: Improve conversion rates by removing friction and applying behavioral nudges; Design pricing pages that guide customers toward optimal choices; Write copy that resonates with how people actually process information; Create urgency and scarcity that feels authentic, not manipul...
Create actionable buyer personas using Adele Revella's 5 Rings of Buying Insight methodology—based on real buyer stories, not demographics. Use when: Understand why buyers buy (or don't buy) your solution; Create personas that drive action rather than gather dust; Align marketing and sales around real buyer insights; Develop messaging that resonates with actual decision-makers; Map content to the buyer's journey
Track buying signals like funding announcements, job postings, tech changes, and company news to identify sales-ready prospects
Identify early warning signals of potential PR crises through pattern recognition, escalation triggers, and risk assessment
Analyze employee engagement survey data to identify trends, prioritize actions, and design targeted interventions
Make decisions that your 80-year-old self will thank you for. Master Jeff Bezos' mental model for bold choices that minimize long-term regret. Use when: Career decisions with long-term implications; Startup vs. safe job choices; Major life pivots (relocations, relationships, changes); Risk-taking decisions where fear is a factor; Opportunity evaluation when considering bold moves
Assess deal health and identify at-risk opportunities using engagement signals, stakeholder mapping, and velocity analysis
Explain sales commission calculations, resolve discrepancies, and model compensation scenarios for quota planning
Assess customer account health using product usage, support sentiment, payment status, and relationship signals
Automate QBR preparation with account summaries, success metrics, challenges, and strategic recommendations
Use when creating brand names, product names, or company names in 2026. Use when naming needs to work across languages, voice assistants, and AI recommendation engines. Use when previous name candidates failed trademark or had conflicts.
Batch process images for marketing. Use when: resizing images for social media; compressing images for web; removing backgrounds; adding watermarks; converting formats to WebP; optimizing for Core Web Vitals
Create and maintain MEDDIC/MEDDPICC deal scorecards for pipeline hygiene, forecast accuracy, and deal coaching
Create appropriate non-disclosure agreements for different business contexts with balanced terms and proper scope definitions
Write high-converting direct response sales letters using the proven methodologies of Gary Halbert (The Boron Letters) and Dan Kennedy (The Ultimate Sales Letter)—master the art of persuasive long-form copy that turns readers into buyers. Use when: Write a long-form sales letter for a product or service; Create direct mail pieces that generate response; Write landing page copy in sales letter format; Craft email sequences with direct response principles; Develop VSL scripts...
Master email marketing from subject lines to sequences. Templates for welcome emails, nurture campaigns, sales emails, and newsletters that get opened, read, and clicked. Use when: Writing email subject lines that get opens; Creating welcome email sequences; Building nurture and sales sequences; Writing newsletters that engage; Re-engagement and win-back campaigns
Apply Edward de Bono's parallel thinking framework (1985) to make better decisions by examining ideas from six distinct perspectives systematically. Use when: Making complex decisions that require multiple perspectives; Evaluating new products, offers, or strategies before launch; Breaking out of analysis paralysis with structured thinking; Running productive meetings where everyone thinks in the same direction; Balancing optimism with caution in strategic planning
Design and execute customer onboarding playbooks with milestones, success metrics, and automated touchpoints
Route multi-step marketing, product, or business challenges to the right sequence of ClawFu skills. Recommends which frameworks to combine, in what order, with handoff outputs between steps. Use when: planning a product launch end-to-end, combining positioning + offers + launch skills, running a customer-validation sprint, creating a content strategy pipeline, deciding which skills to chain for a complex project, or orchestrating a sales-enablement playbook.
Extract honest customer insights by asking questions about their life instead of your idea. Master Rob Fitzpatrick's methodology for conversations that can't lie to you. Use when: Before building anything to validate if the problem is real and painful; Customer discovery calls to get honest feedback without leading questions; Pivoting decisions to understand if you should change direction; Feature prioritization to learn what customers actually need vs. say they want; **Pricin...
Think beyond immediate consequences to understand the chain reactions of decisions. Master Howard Marks' investment framework for seeing what others miss. Use when: Strategic decisions where long-term consequences matter; Policy/rule changes that will trigger behavioral responses; Competitive moves to anticipate market reactions; Product decisions where user behavior may shift; Investment analysis to see past obvious conclusions
Extract text, tables, and images from PDFs. Use when: extracting data from reports; converting PDF tables to CSV; pulling images from presentations; processing research papers; batch converting PDFs to text
Create marketing visualizations from data. Use when: creating charts for reports; visualizing campaign performance; generating dashboards; presenting data insights; exporting charts for presentations
Analyze terms of service and privacy policies to identify concerning clauses, hidden permissions, and user rights implications