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Build high-converting sales funnels using Russell Brunson's proven framework Use when: Launching an online product and need a complete funnel strategy; Converting cold traffic into paying customers systematically; Increasing customer lifetime value through value ladder design; Writing sales pages, webinars, or email sequences with proven scripts; Reverse-engineering competitor funnels to model what works
Validate and clean email lists. Use when: cleaning email lists before campaigns; validating signup emails; removing invalid addresses; checking for disposable emails; improving deliverability
Check email deliverability and DNS configuration. Use when: diagnosing email delivery issues; setting up new email domains; auditing email authentication; checking SPF/DKIM/DMARC; troubleshooting spam folder issues
Configurez correctement vos zones DNS pour l'email deliverability (SPF, DKIM, DMARC), la sécurité (DNSSEC, CAA), et l'automatisation (OVH API, Cloudflare, Terraform), basé sur les best practices 2024-2025. Use when: Configurer l'authentification email - SPF, DKIM, DMARC pour éviter le spam folder; Sécuriser un domaine - DNSSEC, CAA records, protection contre le spoofing; Automatiser la gestion DNS - OVH API, Cloudflare API, Terraform; Débugger des problèmes DNS - dig, nslookup...
Manage the customer renewal process with health-based playbooks, timeline tracking, and risk mitigation strategies
Automate QBR preparation with account summaries, success metrics, challenges, and strategic recommendations
Design and execute customer onboarding playbooks with milestones, success metrics, and automated touchpoints
Design and maintain customer health scoring systems with automated alerts and trending analysis
Identify upsell and cross-sell opportunities through usage patterns, growth signals, and account behavior analysis
Identify at-risk customers using behavioral signals, engagement patterns, and health indicators before they cancel
Monitor social media and online mentions for brand sentiment, emerging issues, and conversation trends
Coordinate crisis response through structured playbooks, communication templates, and team orchestration
Build a phased reputation recovery plan after a crisis — from damage assessment through stakeholder communication, trust-rebuilding actions, and sentiment tracking. Use when: rebuilding brand reputation post-crisis, designing a public apology and accountability strategy, creating stakeholder-specific recovery communications, tracking sentiment recovery metrics, planning a PR damage-control roadmap, or recovering from a data breach, product recall, or public backlash.
Identify early warning signals of potential PR crises through pattern recognition, escalation triggers, and risk assessment
Use when rewriting AI-generated text to match a specific person's or brand's authentic voice. Use when AI output sounds generic, corporate, or detectable. Unlike generic "humanizers," this skill requires voice analysis input and produces voice-consistent output, not fake imperfections.
Master Donald Miller's 7-part StoryBrand framework from "Building a StoryBrand" (2017). Clarify your message so customers actually listen. Use when: Creating or refining website messaging; Writing brand narratives and marketing copy; Building sales scripts and pitches; Clarifying confusing product positioning; Creating marketing one-liners
Build high-quality backlinks systematically using Brian Dean's proven 3-step content marketing framework—find link-worthy content, make something 10x better, and reach out to the right people. Use when: Build backlinks to improve search rankings; Create content with pre-validated demand for links; Outrank competitors on specific topics; Develop link-building campaigns that actually work; Promote new content to relevant websites
Write search-optimized content that ranks on Google using proven frameworks from Ahrefs, Moz, and Google's E-E-A-T guidelines—create helpful, people-first content that satisfies both search engines and readers. Use when: Write blog posts optimized for search engines; Create pillar content for topical authority; Optimize existing content for better rankings; Write product or service pages that rank; Create how-to guides and tutorials
Write high-converting direct response sales letters using the proven methodologies of Gary Halbert (The Boron Letters) and Dan Kennedy (The Ultimate Sales Letter)—master the art of persuasive long-form copy that turns readers into buyers. Use when: Write a long-form sales letter for a product or service; Create direct mail pieces that generate response; Write landing page copy in sales letter format; Craft email sequences with direct response principles; Develop VSL scripts...
Create remarkable products and experiences that spread through word of mouth using Seth Godin's Purple Cow methodology Use when: Launching a new product and need it to stand out in a crowded market; Differentiating your brand from competitors who all look the same; Escaping commodity status where you compete only on price; Planning a marketing strategy with limited advertising budget; Finding your remarkable angle when "good enough" isn't working
Master Robert Cialdini's 6 (+1) Principles of Persuasion from "Influence: The Psychology of Persuasion" (1984). Ethically apply the psychology of compliance to marketing. Use when: Designing landing pages that convert; Writing sales copy and email sequences; Creating pricing and offer structures; Building testimonial and social proof strategies; Developing referral and loyalty programs
Build marketing that people actually want using Seth Godin's Permission Marketing methodology—earn attention instead of demanding it, turning strangers into friends and friends into customers. Use when: Build an email list that's engaged and valuable; Design lead magnets that earn real permission; Create content strategy based on earning attention; Evaluate marketing tactics for permission vs. interruption; Improve email marketing by increasing anticipation and relevance
Make your messages unforgettable using the Heath brothers' SUCCESs framework Use when: Crafting a core message for a product, campaign, or company that needs to stick; Presenting complex ideas to audiences who may forget 90% of what you say; Writing headlines, taglines, or slogans that people remember and repeat; Training or educating when retention matters more than coverage; Pitching investors or stakeholders where one memorable idea beats ten forgettable ones
Optimize landing pages for maximum conversions using proven frameworks from Unbounce and Oli Gardner—apply the "one goal, one message, one action" principle with data-driven design, copy, and CTA best practices. Use when: Create a new landing page for a campaign; Optimize an existing landing page that isn't converting; Review landing page design before launch; Improve form conversion rates on lead gen pages; A/B test landing page elements systematically
Build high-converting landing pages with proven structure, persuasive sections, and best practices. From hero to footer—every element optimized. Use when: Writing landing pages from scratch; Improving existing underperforming pages; Creating templates for repeatable page types; Structuring lead gen, sales, or product pages; Reviewing pages for conversion optimization
25+ proven headline formulas that stop the scroll, capture attention, and drive clicks. Templates and examples for every situation. Use when: Writing headlines for landing pages, ads, or articles; Creating email subject lines that get opens; Crafting social media hooks; A/B testing headline variations; Overcoming headline writer's block
Apply Russell Brunson's Expert Secrets framework to build a mass movement around expertise — create a charismatic leader persona, design a new-opportunity offer, craft belief-breaking stories, and structure a Perfect Webinar that converts. Use when: positioning as an expert to monetize knowledge, creating an online course or coaching program, designing a webinar sales presentation, building a tribe with an identity and cause, crafting an Epiphany Bridge origin story, or packaging expertise into a value ladder.
Master email marketing from subject lines to sequences. Templates for welcome emails, nurture campaigns, sales emails, and newsletters that get opened, read, and clicked. Use when: Writing email subject lines that get opens; Creating welcome email sequences; Building nurture and sales sequences; Writing newsletters that engage; Re-engagement and win-back campaigns
Transform Claude into an expert in evidence-based educational presentation design. Use when designing presentations for teaching, training, or learning contexts where retention and comprehension matter. Applies Cognitive Load Theory, Mayer's 12 Principles of Multimedia Learning, Gagné's 9 Events of Instruction, C.R.A.P. design principles, and WCAG 2.1 AA accessibility standards. Triggers on requests to (1) create educational or training presentations, (2) design slides for teaching or workshops, (3) improve existing educational presentations, (4) convert content into visual presentations, (5) ensure accessible and inclusive presentations, or (6) apply learning science to presentation design.
Write copy that sells NOW using Dan Kennedy's "No B.S." direct response marketing principles Use when: Writing sales copy that must generate immediate, trackable response; Creating direct mail pieces, sales letters, or landing pages for local businesses; Designing marketing funnels with clear offers at every stage; Breaking free from "brand advertising" that doesn't produce measurable ROI; Building follow-up sequences that convert leads into customers
Master the art of calls-to-action that convert. Direct CTAs, transitional CTAs, button copy, and microcopy that turns readers into customers. Use when: Writing button text for landing pages and emails; Creating CTAs for different stages of awareness; Designing click-worthy microcopy; A/B testing CTA variations; Building email sequences with graduated CTAs
Master David Ogilvy's timeless advertising principles from "Confessions of an Advertising Man" (1963). The Father of Advertising's rules for copy that sells. Use when: Writing advertising copy (print, digital, video); Crafting headlines that stop the scroll; Creating long-form sales copy; Reviewing and improving existing marketing copy; Building brand campaigns that sell AND build equity
Master Eugene Schwartz's 5 Stages of Awareness framework from "Breakthrough Advertising" (1966) to write copy that meets prospects where they are. Use when: Writing copy and unsure how "aware" your audience is; Creating multi-stage funnels with different messaging per stage; Building email sequences that nurture from cold to ready-to-buy; Optimizing ads for different audience temperatures; Diagnosing why existing copy isn't converting
Master the essential copywriting frameworks used by top marketers. AIDA, PAS, PASTOR, BAB, FAB, and 4Ps—the building blocks of persuasive copy. Use when: Writing sales copy and need a proven structure; Structuring landing pages, emails, or ads; Overcoming writer's block by following a formula; Teaching copywriting fundamentals to your team; Reviewing copy to identify structural weaknesses
Write copy that gets a "yes" using Joanna Wiebe's research-first, Voice of Customer methodology Use when: Writing landing pages, emails, or sales pages that need measurable conversion results; Starting a new copy project and need a systematic process to follow; Struggling with what to write and staring at a blank page; Wanting to prove ROI to clients with data-backed decisions; Improving existing copy through validation and testing
Create ridiculously good content using Ann Handley's "Everybody Writes" methodology—practical, reader-focused writing that serves your audience and achieves your goals. Use when: Write blog posts that engage and convert readers; Create email content that gets opened and clicked; Craft social media posts that stop the scroll; Develop website copy that speaks to your audience; Write thought leadership that builds credibility
Master Gary Halbert's direct response copywriting principles from "The Boron Letters" (1984). The timeless fundamentals that separate pros from amateurs. Use when: Writing direct response copy (sales letters, emails, ads); Creating headlines that demand attention; Building mailing lists and segmentation; Improving copy through the A-pile test; Learning copywriting fundamentals from scratch
Use when creating brand names, product names, or company names in 2026. Use when naming needs to work across languages, voice assistants, and AI recommendation engines. Use when previous name candidates failed trademark or had conflicts.
Use when writing any client-facing content, marketing copy, or communications. Use when AI output sounds generic, corporate, or lacks personality. Triggers on "sounds like AI", "lacks voice", "too generic", or when content could apply to any competitor.
Analyze existing brand content to extract voice patterns, create voice guidelines, and ensure consistent brand expression
Create distinctive brands that customers choose because they believe there's no substitute, using Marty Neumeier's Brand Gap and Zag frameworks Use when: Building a new brand from scratch (startup, product, service); Repositioning an existing brand that's become commoditized; Defining brand differentiation when competitors all look the same; Creating brand guidelines for consistent execution; Evaluating brand strength through structured testing
Transcribe audio and video files to text using OpenAI Whisper. Use when: converting podcasts to blog posts; creating video subtitles; extracting quotes from interviews; repurposing video content to text; building searchable audio archives
Extract structured data from websites. Use when: collecting competitor pricing; scraping product listings; extracting contact information; gathering research data; monitoring website changes
Process video files with ffmpeg automation. Use when: compressing videos for upload; extracting audio from video; resizing for social formats; clipping segments; merging multiple videos; generating thumbnails
Extract text, tables, and images from PDFs. Use when: extracting data from reports; converting PDF tables to CSV; pulling images from presentations; processing research papers; batch converting PDFs to text
Batch process images for marketing. Use when: resizing images for social media; compressing images for web; removing backgrounds; adding watermarks; converting formats to WebP; optimizing for Core Web Vitals
Create marketing visualizations from data. Use when: creating charts for reports; visualizing campaign performance; generating dashboards; presenting data insights; exporting charts for presentations
Transform long-form content into multiple short-form pieces. Use when: converting podcast to social posts; extracting Twitter threads from blog posts; pulling quotes from transcripts; creating content variants from single source