guia-matthieu

Imagine your project has failed spectacularly—then work backward to identify why. Apply Gary Klein's "prospective hindsight" technique to catch failures before they happen. Use when: Before launching a product, campaign, or major initiative; Before making an important decision (hiring, investment, partnership); Starting a project to identify risks the team hasn't considered; When overconfident and everyone agrees the plan is great; Before committing resources to a signific...

Create research-backed buyer personas that drive real marketing and product decisions. Combine Buyer Personas methodology with Jobs-to-be-Done to build profiles based on actual behavior, not demographics fiction. Use when: Starting customer discovery to define who you're validating with; Marketing campaign planning to target the right messages to right people; Content strategy to create content that resonates with specific audiences; Product roadmap prioritization to build fea...

Use when rewriting AI-generated text to match a specific person's or brand's authentic voice. Use when AI output sounds generic, corporate, or detectable. Unlike generic "humanizers," this skill requires voice analysis input and produces voice-consistent output, not fake imperfections.

Know when to move fast and when to move carefully. Master Jeff Bezos' framework for distinguishing high-stakes irreversible decisions from low-stakes reversible ones. Use when: Prioritizing decisions to know where to invest time; Team empowerment to understand what to delegate vs. escalate; Avoiding analysis paralysis on decisions that don't matter; Risk management to identify where caution is truly warranted; Speed vs. thoroughness trade-offs in any context

Ensure GDPR compliance for marketing activities including consent management, data processing, privacy notices, and data subject rights

Master the consultative sales methodology trusted by enterprise sales teams worldwide. Use Neil Rackham's research-backed question sequence to uncover needs and close complex deals. Use when: Complex B2B sales with long sales cycles; High-value deals requiring multiple stakeholders; Solution selling where discovery is critical; Enterprise sales with sophisticated buyers; Consultative positioning to differentiate from competitors

Process video files with ffmpeg automation. Use when: compressing videos for upload; extracting audio from video; resizing for social formats; clipping segments; merging multiple videos; generating thumbnails

Use when optimizing for AI search visibility where individual experts and entities outperform generic brand pages. Use when building cross-platform authority for people, organizations, or products that AI models should recognize and cite.

Discover where your audience actually pays attention online using Rand Fishkin's behavioral intelligence methodology—beyond demographics to actionable media affinity data. Use when: Find where to reach your audience beyond Google and Facebook ads; Discover podcasts, YouTube channels, and publications your audience follows; Identify influencers and accounts with real audience overlap; Plan PR and media outreach with data-backed target lists; Improve ad targeting on YouTube,...

Collect and organize user-generated content. Use when: gathering customer testimonials; collecting product photos; organizing social mentions; building UGC campaigns; managing brand mentions

Manage the customer renewal process with health-based playbooks, timeline tracking, and risk mitigation strategies

Transformez l'attention en conviction avec des séquences email evergreen qui font progresser les leads de curiosité → confiance → call booké, basé sur la méthodologie A5 du Marketing Swarm de Lasse Flagstad. Use when: Créer une séquence evergreen - Emails automatiques qui tournent indéfiniment; Réactiver une liste froide - Réveiller des leads dormants sans spam; Structurer le nurturing post-lead-magnet - Que se passe-t-il après l'opt-in?; Définir les segments et triggers - HOT...

Process large codebases (>100 files) using the Recursive Language Model pattern. Orchestrates parallel sub-agents to map-reduce across files without context rot. Use when: analyzing large repositories; auditing security or auth across many files; finding patterns across 50+ files; processing large log files or data dumps

Use when analyzing server logs to understand how AI crawlers (GPTBot, ClaudeBot, PerplexityBot) interact with your site. Use when optimizing content placement for LLM retrieval, diagnosing why AI search isn't citing your content, or auditing crawl patterns to find optimization gaps.

Build marketing that people actually want using Seth Godin's Permission Marketing methodology—earn attention instead of demanding it, turning strangers into friends and friends into customers. Use when: Build an email list that's engaged and valuable; Design lead magnets that earn real permission; Create content strategy based on earning attention; Evaluate marketing tactics for permission vs. interruption; Improve email marketing by increasing anticipation and relevance

Extract structured data from websites. Use when: collecting competitor pricing; scraping product listings; extracting contact information; gathering research data; monitoring website changes

"What is important is seldom urgent and what is urgent is seldom important." Master Dwight D. Eisenhower's prioritization framework to focus on what truly matters. Use when: Feeling overwhelmed by too many tasks and not enough time; Weekly planning to set priorities for the week ahead; Daily triage when everything seems urgent; Delegation decisions to identify what others should handle; Saying no by recognizing tasks that shouldn't be done at all

Build and apply lead scoring models combining firmographic fit, behavioral signals, and intent data for sales prioritization

Model best-case, worst-case, and likely revenue scenarios with sensitivity analysis for strategic planning. Use when: building financial forecasts; presenting board scenarios; planning headcount around revenue uncertainty; modeling pricing changes impact; preparing investor updates with upside/downside ranges

Concevez et générez des voix IA pour vos vidéos en utilisant ElevenLabs ou Qwen3-TTS, avec clonage vocal, design par description, et synchronisation lip-sync. Use when: Créer une voix de marque - Définir le ton vocal pour une campagne; Cloner une voix existante - Reproduire une voix avec autorisation; Designer une voix originale - Créer une voix à partir d'une description; Multi-personnages - Gérer plusieurs voix dans une même vidéo; Lip-sync vidéo IA - Synchroniser voix e...

Generate high-quality LinkedIn posts for GEO thought leadership. Use when asked to write LinkedIn content, create social media posts, or generate content about SEO/GEO topics.

25+ proven headline formulas that stop the scroll, capture attention, and drive clicks. Templates and examples for every situation. Use when: Writing headlines for landing pages, ads, or articles; Creating email subject lines that get opens; Crafting social media hooks; A/B testing headline variations; Overcoming headline writer's block

Write search-optimized content that ranks on Google using proven frameworks from Ahrefs, Moz, and Google's E-E-A-T guidelines—create helpful, people-first content that satisfies both search engines and readers. Use when: Write blog posts optimized for search engines; Create pillar content for topical authority; Optimize existing content for better rankings; Write product or service pages that rank; Create how-to guides and tutorials

Find and analyze influencers for campaigns. Use when: researching potential influencer partners; analyzing influencer metrics; building influencer lists; evaluating engagement rates; planning influencer outreach

Optimize landing pages for maximum conversions using proven frameworks from Unbounce and Oli Gardner—apply the "one goal, one message, one action" principle with data-driven design, copy, and CTA best practices. Use when: Create a new landing page for a campaign; Optimize an existing landing page that isn't converting; Review landing page design before launch; Improve form conversion rates on lead gen pages; A/B test landing page elements systematically

Master the art of calls-to-action that convert. Direct CTAs, transitional CTAs, button copy, and microcopy that turns readers into customers. Use when: Writing button text for landing pages and emails; Creating CTAs for different stages of awareness; Designing click-worthy microcopy; A/B testing CTA variations; Building email sequences with graduated CTAs

Check email deliverability and DNS configuration. Use when: diagnosing email delivery issues; setting up new email domains; auditing email authentication; checking SPF/DKIM/DMARC; troubleshooting spam folder issues

Create a compelling startup pitch deck that follows the structure proven to raise billions from top investors. Master the YC and Sequoia formats that get founders funded. Use when: Fundraising to create investor pitch decks; YC application to structure your narrative; Demo Day prep to craft your 2-minute pitch; Angel investors to communicate your opportunity; Partnership pitches to structure compelling asks

Craft the story that makes investors say "I want in." Master the narrative structure that Reid Hoffman, Sequoia, and top founders use to raise capital. Use when: Preparing to fundraise to develop your story before the deck; Investor meetings to structure conversations that convert; Pitch practice to refine your narrative arc; Cold outreach to write compelling investor emails; Pivoting to reframe your story after a change

Apply Sandler Selling System principles for consultative sales with pain discovery, budget qualification, and mutual decision frameworks

Anticipate and neutralize every reason customers say "no" before they say it. Combine Chris Voss's negotiation psychology with systematic sales methodology to turn objections into opportunities. Use when: Before sales calls to prepare responses to common pushback; After losing deals to document and learn from objections; Product positioning to address concerns in marketing copy; Pricing conversations to defend value against price resistance; Team training to create an obje...

Document your business model on one page and systematically de-risk it. Master Ash Maurya's adaptation of Business Model Canvas optimized for startups and uncertainty. Use when: Starting a new venture to articulate and test your business model; Preparing for customer discovery to document hypotheses to validate; Pivoting decisions to compare alternative business models; Investor conversations to communicate your model concisely; Team alignment to get everyone on the same page

Monitor social media and online mentions for brand sentiment, emerging issues, and conversation trends

Validate that the problem you want to solve is real, painful, and worth solving before building anything. Master Cindy Alvarez's structured approach to problem discovery interviews. Use when: Before solution interviews to confirm the problem exists; Early customer discovery to understand the problem space; Pivoting to find new problems worth solving; Market expansion to understand problems in new segments; Feature prioritization to validate which problems matter most

Master Donald Miller's 7-part StoryBrand framework from "Building a StoryBrand" (2017). Clarify your message so customers actually listen. Use when: Creating or refining website messaging; Writing brand narratives and marketing copy; Building sales scripts and pitches; Clarifying confusing product positioning; Creating marketing one-liners

Know the metrics that matter at each stage and what investors actually look for. Master the A16Z and YC frameworks for measuring startup progress. Use when: Fundraising prep to know which metrics to highlight; Board meetings to report on the right KPIs; Strategic planning to set goals that matter; Product decisions to understand what to optimize; Diagnosing problems to find what's broken

Use when writing any client-facing content, marketing copy, or communications. Use when AI output sounds generic, corporate, or lacks personality. Triggers on "sounds like AI", "lacks voice", "too generic", or when content could apply to any competitor.

Qualify enterprise opportunities using MEDDIC/MEDDPICC framework for complex B2B sales cycles

Configurez correctement vos zones DNS pour l'email deliverability (SPF, DKIM, DMARC), la sécurité (DNSSEC, CAA), et l'automatisation (OVH API, Cloudflare, Terraform), basé sur les best practices 2024-2025. Use when: Configurer l'authentification email - SPF, DKIM, DMARC pour éviter le spam folder; Sécuriser un domaine - DNSSEC, CAA records, protection contre le spoofing; Automatiser la gestion DNS - OVH API, Cloudflare API, Terraform; Débugger des problèmes DNS - dig, nslookup...

Coordinate crisis response through structured playbooks, communication templates, and team orchestration

"Invert, always invert." Apply Carl Jacobi's mathematical principle and Charlie Munger's investing wisdom to solve problems by thinking backward from failure. Use when: Goal setting - Define what would guarantee failure, then avoid it; Risk analysis - Identify what could destroy your project before starting; Decision making - Evaluate choices by examining their worst outcomes; Problem solving - When direct approaches aren't working, reverse the question; **Strategy development...

Validate and clean email lists. Use when: cleaning email lists before campaigns; validating signup emails; removing invalid addresses; checking for disposable emails; improving deliverability

Analyze marketing and sales touchpoints to attribute revenue credit using multi-touch models and channel contribution analysis

Transform your go-to-market strategy using Wes Bush's PLG framework to make your product the primary driver of customer acquisition, activation, and retention Use when: Launching a SaaS product and deciding between free trial, freemium, or sales-led models; Reducing customer acquisition costs by letting the product do the selling; Designing user onboarding that drives users to value quickly; Converting free users to paid through product-qualified leads (PQLs); **Fighting churn...

Measure and optimize growth using the AARRR (Pirate Metrics) framework with stage-specific KPIs and funnel analysis

Design and coordinate efficient interview processes with optimal panel composition, scheduling logistics, and candidate experience

Test big ideas in just 5 days. Apply Google Ventures' proven methodology to go from problem to validated prototype without months of development. Use when: New product concepts that need validation before building; Big feature decisions with significant investment required; Stuck teams needing to break through analysis paralysis; Startup pivots when direction is uncertain; High-risk bets where failure is expensive

Screen resumes efficiently against job requirements with structured scoring, red flag identification, and interview recommendations